A smart entrepreneur, Gilles Tchianga, has become very popular online after his jollof rice pitch for $60,000 (N26,437,800) for his recipe company got 10 times what he bargained for.
Gilles, who is from Cameroon, pitched his business to foreign investors in a video shared by @cbcgem in exchange for a 10% stake in his company.
Sweet jollof rice taste
He narrated that his business idea started when he came to Canada and he could not easily get an African product even though he lived in a high multicultural society.
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The man then went ahead to mix jollof rice sauce into raw rice. He said with the recipe, jollof rice could be made in a short while.
Watch his video below:
try not to cry at this emotional pitch from Gilles Tchianga and Taltis Foods (📺: Dragons’ Den) #dragonsden
As at the time of writing this report, the video has gathered over 11 million views with thousands of reactions.
I’m not real said:
Zianna May said:
“I’ve never rooted for someone so hard. I’m so proud of this man and I don’t even know him.”