If you allow birthing hormones to work for you, then you can come into a state of bliss or ‘labor land,’ ” the coach claimed
Jannine Markou, 49, hit headlines last week after one of her clients claimed she experienced orgasmic bliss while giving birth to her second child without any pain medication.
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Markou — who hails from Toronto — worked as a yoga instructor for years before deciding to become a birth coach after experiencing her own traumatic labor a decade ago. She says her orgasm-inducing practice combines yoga movements with specialized “toning and breathing” exercises.
“I teach orgasmic birth which, for me, means birthing in joy and in trust,” she told South West News Service. “I was at a home birth [recently], and I held my client close, and she was able to achieve that state of euphoria. It was amazing to see.”
“I teach women to get out of their comfort zone and release their inhibitions and for them to know what they need in that moment,” the guru further declared.
Markou said she has an individually tailored process for each client — but it always revolves around the expectant mother trying to capitalize on her “birthing hormones.”
“If you allow birthing hormones to work for you, then you can come into a state of bliss or ‘labor land,’ ” the coach claimed. “The pain is then not so intense, because the endorphins are flowing and there is no fear. It’s said they [the birthing hormones] are 10 times stronger than morphine if you can get them working for you.”
“I often find taking them out of the comfort zone and helping with toning, such as making deep ‘o’ sounds, can really help,” she said. “This relaxes the jaw, pelvis and cervix.”
Meanwhile, Markou also encourages her clients to dance and move about as they prepare to give birth.
“Child’s pose, squatting, kneeling and rocking back and forth are all great positions for labor,” she told South West News Service, explaining how her yoga teaching comes into play during the process.
“I had a client laboring on hands on knees, and she didn’t want to move. In the end, the baby came out that way!”
However, Markou — who also boasts a popular TikTok account — admits that childbirth is different for every woman and that not all of her clients have experienced an orgasm during labor.
“Not everyone is able to achieve it, but if you can, it can be really beneficial,” she declared. “My goal is to make sure women are happy with their birth experience in postpartum, no matter the journey. I want them to have no guilt and no shame over it.”
Markou’s interview comes less than a week after her client, Hanna Faustino, 36, raised eyebrows after admitting she experienced an orgasm-esque sensation when welcoming her baby girl.
“During birth, I surrendered my mind to my body, and I had similar sensations to an orgasm,” the pleasure-seeking mama told South West News Service. “It was really natural to push, and the contractions didn’t feel as painful. I had this fullness, and I didn’t want the feeling to stop.”